Activity 2

My Boomerang logo's

Sanitarium Logo

The logo incorporates a vector image of part of a wheat plant. Majority of sanitariums food is made from wheat.There is also a semi circle at the bottom of the logo symbolising Australia's red earth.

The main colours of the logo are Blue and Red, with the colour Yellow used for the wheat plant. The colours Red and Blue are very wholesome colours. Red and Blue are also the main colours of the Australian flag, which gives the impression of Australian made.

The font that has been used is a sans serif/italic. The italics leaning to the left makes the viewer feel like the font is moving forward. This could be a metaphor for the company looking to the future.